IJAM Volume 12 Number 3 (PDF)

EDITOR’S NOTE

The first article in this issue of the Journal, penned by a consultant who is well versed in cultural organizations, explores the logic and methods applied to the evaluation of programs in the context of not-for-profit organizations. Published in the Manager’s Voice section, the article offers the perspective of an experienced practitioner in the field.

Pascale Daigle and Linda Rouleau specialize in organizational strategy. In a cultural organization, tensions can arise between the artistic and management departments when it comes to formulating a global strategy for the organization. An analysis of three cultural organizations reveals how strategic discourse and its underlying justifications are subtly adapted to the sensitivities of the different stakeholders. This article earned Daigle the award for Best Doctoral Research at the 10th International Conference on Arts and Cultural Management (AIMAC), held at Southern Methodist University in Dallas in June 2009.

The third article describes a partnership between a for-profit company and a not-for-profit organization – a baseball team and a ballet company. This case presents a unique and interesting model of social collaboration that takes us off the beaten path.

Pierre-Jean Benghozi and Françoise Benhamou discuss a phenomenon frequently mentioned in cultural sector research: the long tail effect. The results of their study could contradict the hypothesis that a product sold in a small market benefits from a long tail effect when an Internet strategy is used to prolong the product’s life cycle. This article earned the award for Best Paper in Management at the AIMAC conference.

The final article looks at the development of a scale for measuring hedonic experiences. The greeting of visitors by staff is no longer the only evaluation criterion for museums as service providers. One must also take into account other aspects, such as those included in the scale proposed by the author. Finally, the Company Profile concerns the Lookingglass Theatre in Chicago. The authors present an interesting example of scaling and a strategic reflection on ticket pricing.

Happy reading! 

François Colbert
Editor