Brand extension

Order of Re-Consumption of Partially Similar Objects in Consumers’ Hedonic Experiences: The Case of Book-to-Film Adaptations

Order of Re-Consumption of Partially Similar Objects in Consumers’ Hedon...

The Second City Is First in Creative Entrepreneurship

The Second City Is First in Creative Entrepreneurship

Pitchfork: Birth of an Indie Music Mega-brand

Pitchfork: Birth of an Indie Music Mega-brand