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Passing the Bechdel Test and the Influence of Internet and Social Media Advertising on Seeing a New Movie Release

Passing the Bechdel Test and the Influence of Internet and Social Media ...

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Impact of Underlying Demand and Agglomeration of Supply on Seasonality: The Case of the Hollywood Film Industry

Impact of Underlying Demand and Agglomeration of Supply on Seasonality: ...

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Communication Strategies to Enhance the Effectiveness of Product Placement in Movies: The Case of Comparative Appeal

Communication Strategies to Enhance the Effectiveness of Product Placeme...

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Moviegoers’ Consultation of Critical Reviews: Psychological Antecedents and Consequences

Moviegoers’ Consultation of Critical Reviews: Psychological Antecedents ...

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