Positioning

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Consumption Habits, Perception and Positioning of Content-Access Devices in Recorded Music

Consumption Habits, Perception and Positioning of Content-Access Devices...

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Positioning Strategies of Cultural Institutions: A Renewal of the Offer in the Face of Shifting Consumer Trends

Positioning Strategies of Cultural Institutions: A Renewal of the Offer ...

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Positioning the Supply of Live Performance: Innovative Managerial Practices Relating to the Interaction of Spectator, Performance and Venue

Positioning the Supply of Live Performance: Innovative Managerial Practi...

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The Personality of Cultural Festivals: Scale Development and Applications

The Personality of Cultural Festivals: Scale Development and Applications

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Entrepreneurship and Leadership in Marketing the Arts

Entrepreneurship and Leadership in Marketing the Arts

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The Sydney Opera House: An Australian Icon

The Sydney Opera House: An Australian Icon

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