Consumption Experiences in the Arts

(en anglais seulement)

Morris B. Holbrook

Morris B. Holbrook is the W. T. Dillard Professor Emeritus of Marketing in the Graduate School of Business at Columbia University, New York.

ABSTRACT
This paper recalls the emergence of our focus on the experiential aspects of consumption in general and their relevance to the arts and entertainment. It views a consumption experience via an extension, enlargement, and elaboration of the traditional I-C-A-B-S Model in which Information → Cognitions → Affect → Behavior → Satisfaction. In the appropriately broadened view, Information is enriched to include offerings from the arts and entertainment; Cognitions-Affect-&-Behavior are expanded to embrace Fantasies-Feelings-&-Fun; and Satisfaction is explained in a more nuanced representation of the different types of Consumer Value that potentially result from a consumption experience. Further exploration of the latter phenomenon appears to be a desirable objective for future research on consumption experiences in the arts.
KEYWORDS
Consumption Experiences; Art; Aesthetics; Consumer Value