Forty Winks

(en anglais seulement)

Alan Bradshaw, Stephen Brown

Alan Bradshaw is Professor of Marketing at Royal Holloway, University of London, co-editor of Consumption, Markets & Culture and an unruly Irishman.
Stephen Brown is Professor of Marketing Research at Ulster University, curator of the Journal of Customer Behaviour and an unruly Irishman.

ABSTRACT
Recalling the spirit of intervention and upheaval of Holbrook and Hirschman’s fantasies, feelings and fun, we cast our minds back to the 1980s, contextualising the paper within a broader zeitgeist of creating marketing scholarship and practice and we assess the lasting legacy of this work in terms of the richness of what we have inherited and what has been lost.

KEYWORDS
Fantasy; Feelings; Fun; Experientialism; Creative