Management of the Client Relationship in Museums: Development of a Mobile Telephone Application (SMS)

François H. Courvoisier, Fabienne-A. Courvoisier

François H. Courvoisier, PhD, is a professor at the University of Neuchâtel, Switzerland, specializing in not-for-profit organizations. Having previously served as marketing manager for several goods and services companies, he now teaches marketing and is responsible for research projects at Neuchâtel Business school, specializing in cultural organizations.
Fabienne-A. Courvoisier, MA (Economics), is a research associate at Neuchâtel Business school. She teaches marketing and the use of SPSS statistical software in marketing studies. She conducts marketing projects in the cultural field, specializing in brands and quality labels.

KEYWORDS
Museums, survey, SMS, client relationship
MOTS CLÉS
Musées, sondage, SMS, relation client