Recherche en marketing

The Digital Strategies of Publishing Houses: A Matter of Book Content?

The Digital Strategies of Publishing Houses: A Matter of Book Content?

Post-Series Depression: Mediating the Relationship Between Screen Fandom and Abnormal Consumption of Screen-Related Products

Post-Series Depression: Mediating the Relationship Between Screen Fandom...

How Status Affects the Unconventionality of Opera Repertoires: Conflicting Criteria for Status Distinction, Aesthetic Conventionality and Repertoire Nonconformity in Italian Opera

How Status Affects the Unconventionality of Opera Repertoires: Conflicti...

Customer Engagement and New Product Adoption in the Music Industry: The Importance of Fit Between Brand and New Product Innovativeness

Customer Engagement and New Product Adoption in the Music Industry: The ...

Has Art Lost Its Aura? How Reintermediation and Decoupling Have Changed the Rules of the Art Game: The Case of Artvisor

Has Art Lost Its Aura? How Reintermediation and Decoupling Have Changed ...

Multivariate Statistical Analysis of Artification Effect on Customer-Based Brand Equity in Luxury Brands

Multivariate Statistical Analysis of Artification Effect on Customer-Bas...